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Achieving Authority in a Noisy and Competitive Market is Challenging
You’re all alone in the barren American southwest. You stand tall with your hand shielding your eyes from the scorching sun - all you see is the infamous and endless Route 66 stretch.
You begin trekking down the road, but every step you take takes away a little more breath away and makes your tongue a little sandier.
Soon, the acidity of your sweat smoldering your eyes blurs your vision. You wipe it off, and like a dull work meeting, you look up and no progress has been made. You’re done for.
This is what becoming a figure of authority feels like: Walking down an endless road with no map and no matter how far you walk, you never seem to be any closer to your destination.
But here’s something all great industry leaders know…
Authority is All About Storytelling
A mistake you might be making when building an authoritative brand is shoving your message down your audience’s throat.
And this doesn’t necessarily mean being a pushy online guru. In fact, even if all you do is post on your story every now and then, it can still feel dull and invaluable to your viewers.
The solution is creating a powerful book that exemplifies your values and mission. This way, people can relate to it and opt out if what you’re promoting isn’t for them.
This creates a flywheel effect as your story reels in leads, filters them out, and hand-delivers them to you, repeating the process as needed.
And I came up with five steps carefully crafted to help professionals feeling lost in their journey towards becoming an industry leader, gain the clarity to write a best-selling book.
Introducing…
Invisible to Viral: The Online Video Course
This course was designed to help business and ministry leaders - who don't know how to position themselves authoritatively- gain the clarity and confidence to write a best-seller.
Here is what you will accomplish after the course:
Module 1: Foundational Lesson
- Save years of trial and error with the ten essential things you should know before writing a book
This lesson covers the critical elements of successful authorship, starting with the importance of passion in your writing. You'll learn how to identify and connect with your target reader, assess the market's needs, and master the art of storytelling. Michael emphasizes the significance of teamwork in the publishing process, showing you how to leverage the expertise of editors, designers, and marketing professionals to bring your book to life.
Module 2: Introduction to Modern Publishing
- Gain clarity over what the author business asks from you to make the best decisions for you and your book
As publishing continues to transform, driven by digital advancements and changing reader behaviors, it's crucial for aspiring authors to grasp the realities of the industry. Michael draws from his extensive background in writing and publishing to demystify the process, offering a clear roadmap for navigating both traditional and self-publishing routes.
Module 3: The Publishing World Has Changed
- Before wasting years of your life writing away, familiarize yourself with how the industry is changing to ensure you make the biggest impact and make the most money
As the publishing landscape evolves, it’s essential for authors to adapt to new realities. Whether you're pursuing a traditional publishing deal or exploring the possibilities of self-publishing, this lesson will give you the insights needed to navigate the current industry dynamics effectively.
Module 4: Different Types of Publishing
- Empower yourself to take the most enjoyable and efficient publishing path to a best-seller
This lesson offers a comprehensive comparison of each publishing type, highlighting their unique advantages, challenges, and the ideal scenarios for choosing one over the others. Whether you’re new to publishing or exploring new options for your next book, this lesson provides the clarity you need to navigate your publishing journey with confidence.
Module 5: Where and How You Should Move Forward
- I help you develop a personalized action plan to get to the top of your industry with a best-seller - And stay there.
This lesson is designed to provide practical guidance on how to proceed, whether you’re just starting out or refining your publishing strategy. With Michael’s expert advice, you’ll gain clarity on the specific actions you need to take to bring your book to market successfully.
What Others Are Saying About the I2V Course
As an author who embarked on this journey later in life, I intimately understand the challenges of sharing hard-earned wisdom with a wider audience. Mike Stickler’s ‘Invisible to Viral’ is a game-changer for aspiring authors at any stage. Through John Larsen’s compelling fictional journey, Mike masterfully illuminates the path from entrepreneurial success to literary acclaim. This book not only guides you through the intricacies of writing and publishing but also inspires you to persevere in the face of obstacles. Mike’s expertise shines through, offering invaluable insights that extend beyond the page. For anyone with a story to tell or knowledge to share, ‘Invisible to Viral’ is your first step towards turning your invisible dream into a viral reality. It’s more than a book—it’s a roadmap to authorial success that I wish I’d had when I started my own writing journey.
- Reinhard Klett, CHPC™
Certified High Performance Coach™
Author / TEDx -Speaker
Mike Stickler’s 20th book is a future best seller. I am a fan of many of his previous books. Invisible to Viral is a fiction novel that chronicles the journey of a first-time author navigating the writing and publishing process. I think most people can connect with this book because we all think about writing a book at some time during our life. There are many facets to the publishing process. This book could be used as a tutorial for future authors trying to publish a book. I wish I had this book when I was trying to make important publishing decisions
- Norm Wielsch
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If You’re Serious About Writing That Book, Why Are You Still Operating on an Ancient, 30-Year-Old Publishing Model?
Paying a traditional publisher would cost you 50 times what this course would… Plus, they wouldn’t even try to sell your book, they’d just put it up on some shelf to gather dust.
You are left to your own devices to work through the entire book publishing process with no proven method.
Plus, the clarity, confidence, and reputation you could gain by publishing a best-seller would go down the drain.
My Gift to You
Invisible to Viral: The Online Video Course sells at $97 apiece.
However, here’s why you will also get your workbook, usually priced at $15.99, FOR FREE as long as you stay on this page.
We are celebrating the release of the Invisible to Viral course, so we want to help supercharge your authorship journey by giving you as many tools as possible.
What Others Are Saying About the I2V Course
A novel is, by definition, “telling lies for fun and profit.” And this book is a lot of fun. But INVISIBLE TO VIRAL has a lot of truth in it, too. I can tell, just by reading, that Michael Stickler has poured a lot of his lifetime experiences into the story. Virtually every published author will warm to the “truth” vibe. It’s putting out vibrations of reality, like a relaxing back massager loosens tight muscles! Thanks, Michael, for this excellent story. Shouldn’t the reader get a PhD, or something?
- Terry Paulson
Who better can guide you through the ups and downs of publishing a book than a guy that has
authored 20 books and created his own publishing company? On top of that he's a sought-after
speaker on both, the national and international levels. That's Mike Stickler, and in his newest book,
"Invisible to Viral," he delves into the world so many others are seeking to join - taking the wealth of
knowledge, business and experience of a business man and thrusting him into the world of becoming
an author. Writing a great book is more than putting knowledge onto paper, as Mike's newest book
and lead character adeptly displays. This book may be the very thing that goes a long way in helping
you become more than an author of a book- it may push the limits to becoming the author of a book
that goes from "Invisible to Viral.
- Gerald Robinson
Your Next Steps to Becoming a Best-Seller
Once you access the course, you will be given access to your free study guide. However, a physical version is available for purchase right after you buy the course.
What Successful Authors Are Saying About Invisible to Viral
As an author who embarked on this journey later in life, I intimately understand the challenges of
sharing hard-earned wisdom with a wider audience. Mike Stickler's 'Invisible to Viral' is a
game-changer for aspiring authors at any stage. Through John Larsen's compelling actional journey,
Mike masterfully illuminates the path from entrepreneurial success to literary acclaim. This book not
only guides you through the intricacies of writing and publishing but also inspires you to persevere in
the face of obstacles. Mike's expertise shines through, overing invaluable insights that extend beyond
the page. For anyone with a story to tell or knowledge to share, 'Invisible to Viral' is your rst step
towards turning your invisible dream into a viral reality. It's more than a book—it's a roadmap to
authorial success that I wish I'd had when I started my own writing journey
- Gail Okuley
Prepare to embark on a transformative journey that holds the potential to turn your dream of writing
a book into a reality! John Larsen’s captivating story, though a work of action, is not solely a product
of author Michael Stickler’s imaginative narration. The profound insights Mike infuses into his
character’s journey stem from decades of writing excellence, successful publishing, and invaluable
entrepreneurial experience. After reading Invisible to Viral, I found myself wishing it had been
available before I wrote my first book. The wisdom within these pages, overing a path to success and
the opportunity to learn from the author’s experience, could have spared me from countless moments
of confusion, indecision, and disappointment. I'm consent it will do so for you. As you near the end
of this inspiring story, don’t overlook the invaluable advice in “A Note from the Author” and the
“Epilogue.” These sections are not just there to conclude the book but contain critical insights to
empower you with the tools you need to bring the book in your heart to life, potentially through a
partnership with Leadership Books. I, for one, am deeply grateful I made the decision to engage in this relationship for my First book
- Maureen Broderson
The mission of Leadership Books is to promote and cultivate caring, thoughtful, and supportive leadership across all fields. We provide a platform and resources to inspire and empower leaders to lead with compassion and insight.
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